Ongoing ownership of the number without a €200k package and a six-month search. Strategy set, systems built, team coached, board reporting written, by the same person every week, for as long as the stage demands it.
Founder-led sales works until it does not. Every deal routes through you, and the work that only you can do stops getting done.
At £1–20M ARR the package, equity and search time are hard to justify, and the wrong hire costs a year plus severance.
Your best rep got promoted and now nobody is building the system. Activity stays high, the pipeline stays flat.