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Two weeks inside
your funnel.

A structured diagnosis of why revenue isn’t compounding, built from your CRM data, your recorded calls and your team, not from a questionnaire. You get a written verdict, a ranked fix list and a 90-day plan you could hand to someone else to run.

INVESTMENT
from €2,500
DURATION
2 weeks · fixed fee
Book a call
01

What it fixes

You are guessing at the bottleneck

Every function has a theory. Marketing blames sales, sales blames leads, the board blames both. Nobody has looked at the data end to end.

The dashboard says nothing useful

Reporting built on a CRM nobody maintains produces confident, wrong numbers. You cannot fix what you cannot measure honestly.

Everything looks equally urgent

Twelve initiatives, no sequence. Without ranking by impact and effort you spend a quarter on the third-most-important problem.

02

How it runs

DAYS 1–2 Data extract & access Read-only CRM access, twelve months of closed-won and closed-lost, call recordings, sequences, current reporting.
DAYS 3–5 Funnel reconstruction Real conversion rates by stage, source and segment. Cycle length, slippage, win rate by ICP band, rebuilt from raw records, not dashboards.
DAYS 6–8 Team interviews & call review Every rep, plus marketing and CS. Twenty recorded calls scored against a discovery rubric. Where the story breaks down.
DAYS 9–11 Diagnosis & prioritisation Root causes separated from symptoms, ranked by revenue impact against effort. Costed, sequenced, argued.
DAYS 12–14 Readout & plan Ninety-minute session with you and the team, written report delivered, 90-day plan with owners and dates.
03

What you get

01 Written GTM diagnostic report, 20–30 pages, no filler
02 True funnel conversion model rebuilt from raw CRM records
03 Win/loss analysis across the last twelve months
04 Call review scorecard with named coaching gaps by rep
05 Ranked fix list: impact, effort, owner, sequence
06 90-day execution plan with weekly milestones
07 Recorded readout session for anyone who missed it
08 Direct access for thirty days after delivery
04

Fit check

RIGHT FIT
·€1–20M ARR with at least twelve months of CRM history
·A team in place and a number you are missing
·Willing to let an outsider talk to reps unsupervised
·Ready to act on the findings this quarter
WRONG FIT
·Pre-revenue or pre-product: there is nothing to audit yet
·Looking for a document to justify a decision already made
·Cannot give real CRM access or call recordings
·Wanting the audit but not the uncomfortable conversation
THE FEE IS CREDITED

Move to a retainer within 30 days and the audit costs you nothing.

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