Most CRMs are a graveyard of half-filled fields and pipeline stages nobody agrees on. This rebuilds the system around how you genuinely sell, then trains the team until using it is faster than avoiding it.
Stages defined by feeling rather than buyer behaviour produce a commit number you cannot defend to a board.
If logging a call takes four clicks, it does not get logged. The data rots, and every report built on it lies.
Integrations drift, automations fire twice, duplicate records multiply. Without an owner the system degrades every single month.