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The ramp maths
nobody runs before hiring.

Cutting ramp from nine months to four moves break-even further than cutting fifteen thousand off base salary. Here is the model.

CATEGORY
Hiring
READ
7 minutes
PUBLISHED
June 2026
WRITTEN BY
Christopher Hargreaves

Every founder I meet has negotiated hard on base salary and has never once modelled ramp. They will spend three weeks arguing a candidate down from £75k to £68k, then accept a nine-month ramp as a fact of nature. The seven thousand saved is real. The four months of ramp they did not fight for is worth more than three times that.

This is not a hard model. It is five inputs and one line of arithmetic. The reason nobody runs it is that the answer is often do not hire yet, and that answer is unwelcome when the board deck already has the headcount in it.

01

The five inputs

OTE Base plus variable at full attainment. Use the real number, including employer costs: in most of Europe that is base × 1.25 before you have bought a laptop.
QUOTA Annual, in new ARR. If you cannot state it without a caveat, you are not ready to hire.
RAMP Months until the rep carries full quota. Be honest: it is your sales cycle plus onboarding, not the number in the job spec.
ATTAINMENT What a real rep in your business actually hits. Not 100%. Across B2B SaaS the median lands somewhere near 60–70%.
GROSS MARGIN Because a rep who books €500k of 40%-margin revenue has not paid for themselves the way a spreadsheet suggests.

Break-even is the month where cumulative gross profit from their closed business exceeds cumulative fully-loaded cost. That is the whole model.

02

What ramp is actually worth

Same rep, same quota, same attainment. Only the ramp changes.

SCENARIO BREAK-EVEN CASH UNDERWATER
9-month ramp Month 17 ≈ €118k
6-month ramp Month 13 ≈ €84k
4-month ramp Month 10 ≈ €61k
9-month ramp, £7k less base Month 16 ≈ €109k

Illustrative, on a €600k quota at 65% attainment and 78% margin; run it on your own numbers rather than trusting mine. But the shape holds across every business I have modelled: five months of ramp is worth roughly eight times what a hard salary negotiation gets you, and it compounds across every subsequent hire.

Ramp is a system problem, not a talent problem. You cannot interview your way out of an onboarding you have not built.

03

The four levers that actually shorten it

L1 A pipeline waiting on day one. The single largest cause of nine-month ramp is a rep who spends their first quarter prospecting cold into a list nobody built. Have sixty qualified accounts and a working sequence ready before they sign.
L2 A written playbook, not shadowing. Shadowing transfers vibes. A documented discovery framework, objection library and five recorded winning calls transfer method.
L3 Certification gates, weekly. Week two they pitch back. Week four they run a live discovery with you silent. Week six they handle pricing. Each gate is pass or repeat, and failing a gate in week four is cheap.
L4 Narrow the first patch. One segment, one use case, one message. Breadth is a reward for competence, not a starting condition.
04

When the answer is don't hire

If break-even lands past month eighteen, you are not hiring a rep; you are financing an experiment with your runway. Three conditions make that outcome near certain: the founder has not yet closed repeatably themselves, the ICP is still moving, or there is no inbound and no outbound engine for the rep to inherit.

Fix the engine first. A rep joining a working engine ramps in four months. A rep joining an absence ramps in nine, and usually leaves in eleven.

05

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